trô

Trô is an innovative platform that allows the user to find pieces such as clothes and accessories to exchange for what he no longer uses. It is a brand that came to break paradigms and encourage more conscious consumption. The challenge was to create a brand that spoke to a younger and digital audience, that escaped the clichés of the sustainable market. For this, we created a modern identity with vibrant color proposals and many modernist inspirations. The logo itself gained great prominence in this project, making a direct reference to the act of exchange - this also extends to the photographic style, an essential element in this identity.