acoá

Year 2023

briefing

The architecture firm Caz approached us with the aim of revitalizing its brand, seeking to reach a younger and upper-middle-class audience that resonates with its architecture, blending Brazilian and contemporary elements. Our goal was to understand the essence of the brand and how it would convey this to the world.

During the process, we faced the need to change not only the logo but also the name, thus transforming it into Acoá - an acronym for the word "Acolhimento" (Hospitality), which directly reflects the new positioning. Beyond the visual aspect, the new communication strategy resulted in a much warmer and modern brand.