farinha na cozinha

Farinha na Cozinha's visual identity was redesigned with the aim of modernizing the current brand without losing its recognition. To achieve that, we focused at reinforcing what already makes them special: handmade products and a exclusive menu that reflects the amazing taste of the brand's founders. The illustrations, also made by hand by one of the owners, highlights these features. The result is an identity that balances the modern tone through typography and dark colors but still carries the brand's artisanal and casual look.